Candy is one of those confectioneries that are loved by both adults and kids. Therefore, setting up a candy business can be a great way to satisfy individuals with a sweet tooth. However, the success of your business relies upon, among other factors, your ability to find the ideal product for your target market. You want to sell candy that's both tasty and appealing to the eye so that your customers can keep coming back. In this light, this piece will address three tips that you can follow when buying candy for your business.
1.Choose your candy
Candies are available in various types, and these include caramel, gummies, chewing gum, cotton candy, chocolate, taffy and hard candies such as lollipops and toffee. Which kind do you want to sell in your store? To attract diverse customers, it would be advisable to sell all or at least most of the candies available today. Stock various flavours as well, and these include peanut butter, chilli, orange, lemon, coconut and cinnamon candies. The last thing you want is for a customer to come looking for a particular type of candy flavour yet you don't sell it. Study your demographic and choose the kinds of candy that they like to increase your market base.
2.Organise your store
Keeping your candy store organised based on different themes will help you draw the attention of your target clients. For example, you can choose colours based on a specific theme or event. Wedding candies are usually colourful and fun; therefore, you want to go for options such as gummies, lollipops and other candies that come in appealing colours.
In this light, think about your target clients and stock according to their needs as well. For example, if you are targeting adults, you'd probably stock more chocolate and caramel than gummies and cotton candy. On the other hand, if your primary clients are kids, you can go for candy with cartoon characters and the like. If you want to sell to both adults and kids, have different sections in your store.
3.Think about the shelf life
Some types of candy have a long shelf life while others cannot last as long. Therefore, before buying, think about how fast the stock will move. For example, caramel will only last a few weeks unless you refrigerate it. On the other hand, hard candies such as lollipops can last for months. As you start out, invest in candy with a longer shelf life until you monitor sales in your business and determine the rate at which each kind of candy sells.
Have these things in mind when buying candy, such as wholesale lolly supplies, for your candy business so that you can make a profit and avoid waste and losses.